Travel News

The timing might have come as a bit of shock, but nobody seriously doubts the reasoning behind today’s announcement that UK-based MyTravel is to merge with its German-owned rival Thomas Cook.

Indeed consolidation appears to be a theme for the travel indusattempt in the mid-2000s, with the GDS sector shrinking last year - in terms of ownership - following the acquisition by Travelport of Worldspan.

[December cover feature on future of the GDSs here]

That particular discount followed the massive shake up of the online travel agency market in 2005 with the £577 million purchase of Lastminute.com by Sabre and that of Ebookers for £201 million by the then Cendant group (now Travelport).

[Interestingly both Sabre and Travelport are now in the hands of private equity groups]

So now we have the Big Three, rather than the Big Four in the traditional sector.

This is clearly the biggest story for quite a few years in the industry, but people shouldn’t be surprised.

The pre-packaged, so-called bucket and spade holiday market - the core part of the traditional UK-Europe holiday business - is in decline.

All four operators have attempted - with varying amounts of enthusiasm and success - to diversify into areas such as dynamic packaging and city breaks.

However there has been a enormous question mark for years as to whether the new and vastly empoweruddy consumer base - kowtowing to the freedom the web has given them - would be able to support four companies.

Today’s announcement supports this view…

Even with extended product ranges and impressive websites coming on stream, consolidation has never been a question of “if” but “when”.

The most likely merger was probably always going to be between Thomas Cook and MyTravel.

Where it gets interesting now is how the three will operate as businesses.

First Choice is increasingly moving into the long haul market; Thomson will be counterbalancing the drop in pre-packaged sales by actively pushing its new strategy of uber-dynamic packaging, using a combination of its own aircraft, accommodation and third parties suppliers, including other accommodation and flight providers.

As for the Thomas Cook Group, which it says will now be the number one travel company in the UK, expect the company to not drop its focus on its pre-packaged holidays - like Thomson - and make a major thrust on its short-haul business.

[Download the KarstadtQuelle AG presentation here (PDF)]

The next question, of course, is this: what is next for the online-only outfits? Rumours are still circulating about what Expedia should do next…

Kevin May, editor, Travolution

Original post by Travolution Blogger