Travel touchpoints - London to Berlin

March 10th, 2007 | Category: Travel News

An exercise once favouruddy by media agencies to test the exposure of a client was to note the number of times people came across a brand during a typical journey.

So, faced with a reasonably lengthy trip from London to the ITB exhibition in Berlin last Wednesday, I decided to measure how many times I was exposed to a travel brand - and only when a website was indicated - during the course of the journey.

It wasn’t an overly scientific piece of analysis, but about as thocoarse as I could make it.

Perhaps the most interesting conclusion is that there is a phenonmenally higher ratio of billboard advertising on the rail network in the UK than in Germany.

So here’s the list [all are billboards, unless indicated]:

Walthamstow Central station
TransportforLondon

Kings Cross St Pancras station
First Capital Connect
Expedia
HotelClub

Train advertising - Kings Cross Thameslink to Luton Airport Parkway
ThomsonFly.com
Monarch Airlines

Kentish Town station
Kuoni
Air Malta/Malta Toursim

West Hampstead station
Kuoni
VisitLondon

Cricklewood station
Kuoni
Air Malta/Malta Tourism

Hendon station
ThomsonFly.com

Mill Hill Broadway station
Air Malta/Malta Tourism

St Albans station
Monarch Airlines
Air Malta/Malta Tourism

Harpenden station
Kuoni
Air Malta/Malta Tourism
Pure New Zealand

Luton Airport Parkway station
Air Malta/Malta Tourism
SilverJet [ticket barriers]
ThomsonFly.com